About

You are why we do what we do

How you helped Mimis Favorite become a reality

We are thrilled that everyone who uses our blankets, burp cloths, bibs and bows knows they are getting a one-of-a-kind item worthy of the newest future alumni of their favorite university.

~ Davey Underwood
Mimis Favorite Owner

Before I created Mimis Favorite, every time I received a shower invitation or a birth announcement, I was faced with the same old question, “What should I get the new baby?” Something practical, an heirloom, what about sizing?

Then one day while working on a project with a few yards of houndstooth fabric, I discovered how a bit of crimson edging and a charging baby elephant embroidered in a corner would make an adorable blanket for any Alabama Crimson Tide fan’s newest bundle of joy.
I was concerned that just a receiving blanket and only one university would not be enough to support an ongoing enterprise, however.

But then…

I discovered the many choices of colors and patterns available in soft flannel fabric that could represent almost all the SEC colleges. Not to mention the adorable mascot images just waiting to adorn any nursery or cradle.

I set out to create distinctive baby shower gifts for the most loyal alumni and university fans across the country.

It turns out…

The road was more difficult than I imagined. Although the variety of colors and combinations were many, getting the correct school color is a bit more challenging. For example, there is a world of difference between Tennessee orange and Auburn orange – and a true fan knows that difference.

With a lot of searching and researching, I believe I’ve found the perfect combinations for each and every fan.

The biggest fear…

I had was being able to connect with the family members, sorority sisters, etc. who would be looking for that extraordinary and timeless gift.

Through it all…

We released our first products and the response has been overwhelming — pure love from everyone who sees the product.

And in a world full of Marjories, I want to be Julia Sugarbaker!

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